Start with a snapshot. Continue with a full audit.
TV that connects reach, response and commercial impact
TV works hardest when audience insight, media planning, buying efficiency, creative context, digital integration and measurement are connected. Vega Comms reviews whether your TV investment is set up to deliver measurable commercial outcomes.
Quick Diagnostic
Your TV Advertising Snapshot
Answer a few simple questions and get an instant diagnostic. This is not the full audit, but a fast way to see where Vega Comms may be able to help.
- No setup or access needed
- Instant snapshot result
- Option to add other channels afterwards
- Option to proceed to full audit
Full Audit by Vega Comms
Book a Free TV Advertising Audit
A full Vega Comms TV audit can review TV strategy, audience planning, channel selection, media buying efficiency, linear TV, BVOD, CTV, addressable TV, Sky AdSmart, measurement, attribution and how TV connects with search, social, analytics and wider digital activity
FAQ
Frequently Asked Questions About Your Free TV Advertising Audit
Is the TV advertising audit really free?
Yes. Vega Comms can review the TV planning, buying and measurement areas most relevant to your challenge with no obligation to work with us afterwards
What does the TV audit cover?
The audit can review TV strategy, audience planning, channel selection, buying efficiency, linear TV, BVOD, CTV, addressable TV, Sky AdSmart, measurement, attribution and how TV connects with digital activity
Can you review both existing TV campaigns and future plans?
Yes. Vega can review live activity, previous performance, upcoming plans or early-stage thinking if you are deciding whether TV should be part of your media mix
Can you help us decide between TV, CTV, BVOD and addressable TV?
Yes. The audit can look at audience behaviour, budget, reach requirements, targeting needs and commercial objectives to help decide which TV environments are most appropriate
What are the most common issues you find?
Common issues include wasted TV spend, poor response tracking, unclear attribution, inefficient channel or daypart buying, overexposure to the wrong audiences, missed regional performance insights, seasonal and flighting inefficiencies, weak testing, and reporting that does not clearly show which TV activity is driving leads, sales or revenue
What do I need to provide?
We will your website URL, business context and some existing activation details. We can pull a number of information from our existing tools but will confirm exactly what is needed before reviewing anything
How do you measure whether TV is working?
Vega Comms can review reach, delivery, response signals, search uplift, web behaviour, attribution, digital interaction and wider commercial outcomes through TVConverge and connected measurement approaches
What happens after the audit?
We explain where your TV investment could work harder and recommend practical next steps across planning, buying, measurement and channel integration
Want to find your North Star?
We’ll map the plan and execute with senior-led delivery built around measurable commercial impact.