Powered by TVConverge, our Sky AdSmart framework connects audience targeting, behavioural response and commercial outcomes into one unified intelligence system.
Every campaign is aligned to your North Star, ensuring TV investment delivers measurable impact.
We use first-party data, third-party insights and Sky’s household-level targeting capabilities to deliver ads
to the most relevant audiences. This allows brands to focus spend where it matters most, improving efficiency and return.
Sky AdSmart enables precision within broadcast-quality environments. We combine this with strategic planning
and creative alignment to ensure campaigns deliver both awareness and action.
Addressable TV works best when integrated. We align Sky AdSmart campaigns with paid media, programmatic, CTV
and analytics to strengthen reach, frequency and performance across channels.
Through continuous optimisation and insight, we ensure campaigns remain efficient, scalable and performance-driven.
Precision targeting meets premium TV environments
Sky AdSmart brings digital-style targeting to TV. We build addressable TV campaigns designed to reach specific audiences, reduce waste and deliver measurable commercial outcomes.
Our approach to Sky AdSmart
Sky AdSmart Services
Addressable TV built for precision and performance
Specialist Sky AdSmart services that work individually or combine into integrated TV and media programmes. Each one designed to improve targeting, efficiency and measurable outcomes.
AdSmart Strategy
Senior-led planning aligned to audience segments, campaign goals and commercial objectives.
TVConverge
Connected intelligence designed to measure audience behaviour, attribution and commercial impact across TV, search and digital channels.
Explore Vega TVConverge →Audience Segmentation
Defining and targeting specific household audiences based on demographics, behaviour and intent.
Campaign Planning & Buying
Planning and activating campaigns across Sky’s addressable TV inventory.
Explore TV →Geo & Household Targeting
Delivering campaigns based on location and household-level data to improve efficiency.
CTV & Cross-Channel Integration
Aligning AdSmart with Connected TV, programmatic and digital channels to maximise reach and performance.
Explore Connected TV →Measurement & Attribution
Tracking reach, frequency and impact to understand how TV contributes to performance.
Budget Efficiency & Optimisation
Optimising campaigns to reduce waste, improve targeting and increase return on investment.
Performance Reporting
Clear reporting aligned to commercial KPIs and campaign objectives.
Want to find your North Star?
We’ll map the plan and execute with senior-led delivery built around measurable commercial impact.