Create Demand
Media
Build attention, consideration and demand.
Search & Media. Connected.
The Vega Constellation is our connected suite of specialist capabilities. Use them individually, combine them around a specific challenge, or connect them across the full customer journey.
Media creates demand. Search captures demand. Vega Intelligence proves what is moving, what caused it and where to invest next.
One connected system.
Customers do not experience marketing as separate departments or channels. They see something, become interested, search, compare and act.
Vega Comms is built around that journey by creating demand through Media, capturing demand through Search, then proving what is driving growth through Vega Intelligence.
How The Vega Constellation Works
Search and Media are the two core disciplines. Vega Intelligence connects the signals between them so activity can be measured, understood and improved against the same commercial objective.
Create Demand
Media builds attention, consideration and demand across TV, CTV, paid social, programmatic, OOH, radio, print, direct response and other paid touchpoints.
Capture Demand
Search turns demand into discovery, investigation, intent and action through SEO, Paid Search, Digital PR, content and emerging search experiences.
Prove It
Vega Intelligence connects Search, Media, audience and commercial signals to show what moved, what caused it, what captured it and where investment should go next.
Explore The Constellation
Specialist capabilities organised around the three jobs Vega Comms is built to do: create demand, capture demand and prove what is driving growth.
Capture Demand
Search
Turn demand into discovery, intent and action.
Prove It
Vega Intelligence
Understand what moved, why it moved and what to do next.