Powered by TVConverge, our Connected TV framework connects audience exposure, behavioural response and commercial outcomes into one unified intelligence system.
Every campaign is aligned to your North Star, ensuring investment delivers measurable impact.
We combine audience insight, behavioural data and platform targeting to deliver ads to the right households,
across the most relevant streaming and on-demand environments.
CTV sits at the intersection of brand and performance. We use it to drive awareness at scale,
while connecting exposure to measurable outcomes through analytics and cross-channel tracking.
Connected TV works best when integrated. We align campaigns with programmatic, paid social, search and analytics
to strengthen reach, reinforce messaging and improve overall performance.
Through continuous optimisation, testing and reporting, we ensure campaigns deliver efficiency,
scalability and long-term growth.
Where broadcast quality meets digital precision
Connected TV combines the impact of traditional TV with the targeting and measurement of digital. We build CTV strategies designed to maximise reach, reduce waste and drive measurable commercial outcomes.
Our approach to Connected TV
Connected TV Services
CTV built around reach, precision and performance
Specialist Connected TV services that work individually or combine into integrated media programmes. Each one designed to maximise reach, improve targeting and drive measurable outcomes.
CTV Strategy
Senior-led strategy aligned to audience, platform selection and commercial objectives.
TVConverge
Connected intelligence designed to measure audience behaviour, attribution and commercial impact across TV, search and digital channels.
Explore Vega TVConverge →Audience Targeting
Using first-party, third-party and behavioural data to reach high-value audiences.
Platform & Inventory Planning
Selecting premium streaming platforms and inventory to maximise reach and relevance.
Programmatic CTV Buying
Data-led buying strategies designed to improve efficiency, reduce waste and scale performance.
Explore Programmatic →Cross-Channel Integration
Connecting CTV with paid social, search and display to reinforce messaging and improve performance.
Explore Paid Media →Measurement & Attribution
Tracking reach, engagement and downstream impact across the full customer journey.
Brand & Performance Alignment
Balancing brand awareness with measurable outcomes to maximise return on investment.
Continuous Optimisation
Ongoing testing and optimisation to improve efficiency, targeting and results over time.
Want to find your North Star?
We’ll map the plan and execute with senior-led delivery built around measurable commercial impact.