Our analytics framework connects data collection, reporting and insight into one unified system.
Every metric is aligned to your North Star, ensuring measurement reflects real commercial performance.
We build strong data foundations through accurate tagging, tracking and integration across platforms.
This ensures you have a single, reliable source of truth across all digital and media activity.
Through our proprietary Vega Dashboard, we bring together data from multiple sources into one clear view,
enabling faster decisions, better optimisation and improved performance.
By combining AI-powered insight with senior expertise, we turn data into actionable recommendations that
drive continuous growth across every channel.
Data that drives decisions, not just reports
We align data to your commercial KPIs, giving you clarity on what drives performance. From tracking and tagging to dashboards and insight, we turn data into action.
Our approach to Analytics
Analytics Services
Insight built around performance
Specialist analytics services that work individually or combine into connected reporting and insight programmes. Each one designed to improve clarity, decision-making and growth.
Vega Dashboard
Proprietary reporting platform that unifies data from multiple sources into one clear, actionable view.
Explore Vega Dashboard →Vega illuminate
Fast directional research and consumer insight designed to uncover attitudes, behaviours and emerging market trends.
Explore Vega illuminate →Google Analytics 4
GA4 setup, configuration and optimisation to ensure accurate tracking and meaningful insight.
Google Tag Manager
Tagging setup and management to ensure clean, consistent and reliable data collection.
Tracking & Measurement Strategy
Defining what to measure, how to measure it and how it connects to commercial performance.
Reporting & Insight
Clear, actionable reporting designed to highlight performance, trends and opportunities.
Forecasting & Trend Analysis
Using data to predict performance, identify trends and support smarter decision-making.
Channel Performance Analysis
Understanding how each channel contributes to performance and where optimisation opportunities exist.
CRO Alignment
Using data to inform testing, optimisation and improvements across the user journey.
Explore CRO →TVConverge
Connected intelligence designed to measure audience behaviour, attribution and commercial impact across TV, search and digital channels.
Explore Vega TVConverge →Want to find your North Star?
We’ll map the plan and execute with senior-led delivery built around measurable commercial impact.