Vega Intelligence

We build systems that make marketing work harder

Vega Comms Intelligence combines AI-powered systems, proprietary technology and connected data infrastructure into one intelligence layer designed to enhance decision-making across every channel. By strengthening how data, media and content work together, we create faster insight, smarter optimisation and more effective growth strategies always led by human expertise and strategic oversight.

Smarter Investment Decisions

See where spend is delivering the strongest return within channels individually and across the full customer journey.

Clearer Cross-Channel Impact

Understand how every part of The Constellation influences each other and aligns around your North Star.

Faster Intelligence, Clearer Action

Connect fragmented signals, platforms and customer touchpoints to uncover opportunities and act with greater confidence.

AI-powered. Human Expertise.

Combine AI-powered insight with specialist expertise to turn intelligence into smarter decisions, optimisation and measurable growth.

Vega Comms Intelligence Layer

Bridging the gap between SEO and PPC

Vega SearchConverge bridges the gap between SEO and PPC, aligning performance to drive a cohesive and more effective search strategy. By analysing data from Google Search Console and Google Ads, it identifies opportunities, inefficiencies, and alignment issues, enabling informed decisions to optimise search performance.

Connects Google Search Console and Google Ads insight
Highlights overlap, cannibalisation and missed opportunity
Supports smarter budget allocation across paid and organic search
Helps teams build a more cohesive and efficient search strategy

Explore SEO Explore PPC

SEO
Data

PPC
Data

Search
Insight

Better
Decisions

Understand business outcomes from TV

Vega’s TVConverge unifies ad delivery, audience and site response, funnel progression and ROI evaluation into single performance view, giving clearer visibility into how TV drives growth

Connects TV delivery with response attribution
Integrates site tagging and measurement infrastructure
Tracks customer movement through the funnel after exposure
Measures commercial impact, media effectiveness and efficienc

Explore TV Explore Connected TV Explore Media Planning & Buying

Ad
Delivery

Site
Tagging

Response
Analysis

ROI
Evaluation

A single source of truth for performance

Vega Dashboard brings reporting and insight together across platforms, teams and channels — helping clients move from disconnected reports to clearer, faster decision-making.

24/7 multi-view dashboard infrastructure
Integrates data from 80+ platforms and sources
Supports unique dashboard views for different stakeholders
Brings Paid, Organic, Media and Commercial Data together

Explore Analytics

Directional audience & consumer insight at speed

Vega illuminate is Vega’s proprietary research product, designed to deliver fast, directional insight into consumer attitudes and behaviours across key categories, markets and trends.

Snapshot research delivered rapidly
Tracks consumer attitudes, behaviours and market movement
Supports faster strategic and campaign decision-making
Quarterly in-depth insight reporting

Explore Analytics & Insight

Snapshot
Research

Consumer
Insight

Quarterly
Trends

Strategic
Direction

Finding where search demand is moving

Lucent tracks large-scale search behaviour to identify where demand exists, how markets are changing and where brands can gain a competitive edge

Monitors over 1M+ keyword rankings
Supports keyword research, market analysis and opportunity sizing
Helps identify growth areas across SEO and AI-driven search
Turns search behaviour into prioritised action

Explore SEO Explore AI SEO

Search
Demand

Market
Movement

Opportunity
Sizing

Priority
Action

Turning coverage data into Digital PR advantage

Coverage Pulse reveals where followed links exist, which content formats earn authority, and what is driving competitor link success.

Identifies high-impact Digital PR opportunities
Surfaces content formats that earn links and coverage
Supports competitor authority and coverage analysis
Connects PR activity to long-term search performance

Explore Digital PR Explore Link Building

Coverage

Links

Authority

Search
Growth

Insight at speed, built into practical tools

VegaComms Labs is where we have a number of tools, generators, extensions and systems designed to support faster analysis, stronger execution and better decision-making

Channel Insights & Tools
Utilities and internal systems
Chrome Extensions and Workflow Accelerators
Experimentation layer

Explore Vega Comms Labs

Tools

Generators

Extensions

Systems

How Vega Intelligence powers the Vega Constellation

Vega Intelligence strengthens every part of The Vega Constellation. Audience signals inform media planning. Search data shapes content and PR. TV response feeds performance reporting. Dashboards turn activity into commercial clarity.

The result is a connected operating model where every channel works individually and compounds performance as part of a wider growth system.

Explore The Constellation

Media Planning & Buying Paid Media SEO Digital PR Programmatic Analytics & Insight

Signals

Search, Media, Audience, PR and Commercial Data are collected and connected

Insight

Systems identify patterns, risks, opportunities and areas of wasted spend

Action

Specialists turn intelligence into planning, activation and optimisation

Impact

Performance is measured against commercial outcomes and fed back into the loop to get to your North Star faster

Built, tested and evolved by Vega

From tools to systems

Some systems power delivery. Others are built through VegaComms Labs, our environment for testing ideas, developing intelligence tools to improve workflows and evolve how Vega Comms connects data, insight and execution.