Our AI SEO approach focuses on how AI systems discover, interpret and reference brand information.
We look beyond rankings alone and assess whether your content is clear, authoritative and structured
enough to be retrieved by AI-powered search experiences.
We strengthen the signals that influence AI visibility, including entity clarity, topical authority,
source credibility, structured content, internal linking and third-party brand mentions. This helps
AI systems better understand who you are, what you offer and when your brand should be recommended.
We also review how your content is formatted for retrieval. That includes answer-led sections,
concise explanations, schema markup, crawlable page structures and supporting content that covers
related questions in depth.
AI SEO works alongside traditional SEO, but the emphasis is different. The goal is not only to rank
pages, but to make your brand more likely to appear, be cited or be considered within AI-led
discovery journeys.
Search is evolving. Visibility is changing.
Search is no longer limited to traditional results pages. From AI Overviews and generative search to LLMs and conversational discovery, users are finding answers in new ways.
Our approach to AI SEO
Benchmark your AI Search and LLM visibility
Get a senior-led review of your AI search visibility, entity signals, content structure, authority, brand presence and the opportunities to appear more often across LLM-led discovery.
AI SEO Services
Optimisation for the next generation of search
Specialist AI SEO services designed to improve visibility across AI Overviews, LLMs, generative search and conversational discovery platforms.
LLM Optimisation
Improving the content, entity and authority signals that help large language models understand when your brand is relevant to a query.
AI Search Visibility
Optimising for AI Overviews, generative search results and conversational discovery journeys where users receive answers instead of traditional blue links.
Content Structuring for AI
Reworking content into clear, answer-led sections that are easier for AI systems to retrieve, summarise and cite.
Explore Content →Entity & Knowledge Optimisation
Strengthening brand, product, people and service signals so AI systems can better connect your business to the right topics and searches.
Authority & Digital PR Alignment
Building trusted third-party signals, brand mentions and authoritative coverage that support both organic rankings and AI-led recommendations.
Explore Digital PR →Technical SEO for AI
Improving crawlability, indexation, schema, internal linking and page structure so AI and search systems can access and interpret your content.
Explore SEO →AI Visibility Auditing
Reviewing how your brand appears across AI search experiences, LLM outputs and emerging discovery platforms to identify gaps and opportunities.
AI Search Testing
Testing prompts, queries, answer formats and source visibility to understand how AI systems surface information and how your content can perform better.
Measurement & Reporting
Tracking AI visibility, brand mentions, citation opportunities, organic performance and changes in how your brand appears across AI-led search journeys.
Explore Analytics →AI SEO FAQs
Answers to common questions about AI SEO, AIO, GEO and visibility across AI-driven search.
What is AI SEO?
AI SEO is the process of improving how your brand, content and expertise are discovered, understood and referenced by AI-powered search systems. This includes AI Overviews, LLMs, generative search results and conversational discovery platforms.
What is AIO and GEO?
AIO usually refers to AI Optimisation, while GEO stands for Generative Engine Optimisation. Both focus on improving how brands appear in AI-generated answers, summaries and recommendations. They work alongside traditional SEO by strengthening content quality, entity clarity, authority and retrievability.
Does technical SEO still matter for AI search?
Yes. AI systems still depend on accessible, crawlable and well-structured content. Technical SEO helps ensure important pages can be discovered, indexed, interpreted and connected to the right topics, products and services.
How do you measure AI SEO performance?
AI SEO measurement can include AI visibility tracking, brand mention analysis, citation monitoring, organic performance, query coverage, referral traffic from AI platforms and changes in how your brand appears across emerging search experiences.