Start with a snapshot. Continue with a full audit.
Programmatic with clearer purpose
Programmatic activity can lose value through poor placement quality, unclear channel role, weak creative alignment or reporting that focuses on delivery rather than outcomes. Vega reviews how programmatic fits into the wider media plan.
Quick Diagnostic
Your Programmatic Efficiency Snapshot
Answer a few simple questions and get an instant diagnostic. This is not the full audit, but a fast way to see where Vega Comms may be able to help.
- No setup or access needed
- Instant snapshot result
- Option to add other channels afterwards
- Option to proceed to full audit
Full Audit by Vega Comms
Book a Free Programmatic Audit
A full Vega Comms programmatic audit reviews channel role, targeting, inventory, placement quality, brand safety, creative, viewability, frequency, reporting and integration with wider media activity.
FAQ
Frequently Asked Questions About Your Free Programmatic Audit
Is the programmatic audit really free?
Yes. We review where programmatic activity may be losing efficiency or clarity and explain the findings.
What does the programmatic audit cover?
A Vega Comms programmatic audit can review channel role, targeting, inventory, placement quality, brand safety, creative, viewability, frequency, reporting and integration with wider media activity.
What are common programmatic issues?
Common issues include unclear placement quality, wasted impressions, weak brand safety controls, unclear frequency, limited creative variation and reporting that does not connect activity to business outcomes.
Can this include CTV?
Yes. If CTV is part of your activity or media plan, we can include it in the review and look at how it connects to programmatic and wider media activity.
Do you need platform access?
For a detailed review, we may ask for read-only access or reporting exports from the relevant platforms. We will confirm what is needed before reviewing anything.
What happens after the audit?
We talk through the findings and recommend where targeting, inventory, creative, measurement or channel role could be improved.
Want to find your North Star?
We’ll map the plan and execute with senior-led delivery built around measurable commercial impact.